A brand experience platform can help to bridge the marketing/HR divide to drive tangible bottom line results, writes Karen Monaghan. With today’s consumers considering the values and cultural attributes of businesses before purchase and preferring to transact with those they trust and respect, responsibility for brand values and the brand experience can no longer be split…
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News + Views
There’s something inherently wrong with the two least-trusted professions – car salespeople and advertisers – trying to convince people to make the second biggest purchase decision of their lives, writes Taryn Atkinson. Competitive and cluttered, the Australian automotive industry is hurtling towards a decade of massive disruption. Ready or not, every player will have to…
It sounds a little like a Monty Python sketch. “So, apart from the scams… and the rising costs… and only a single category linking creativity and effectiveness… and Publicis withdrawing from entering… and global giant Sir Martin Sorrell again asking difficult questions… the Cannes Lions advertising festival is fit for today’s world.” But it isn’t. Case…