As the government coffers dry up, arts organisations need to get better at talking to brands, and brands need to wake up to the art opportunity that they’ve been missing out on. Neonormal’s Karen Monaghan has some matchmaking advice. Brands need art organisations and arts organisations need brands. However, servicing brand partners is an intensive…
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We’re not an HR company, yet we’re people driven.
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News + Views
A brand experience platform can help to bridge the marketing/HR divide to drive tangible bottom line results, writes Karen Monaghan. With today’s consumers considering the values and cultural attributes of businesses before purchase and preferring to transact with those they trust and respect, responsibility for brand values and the brand experience can no longer be split…
There’s something inherently wrong with the two least-trusted professions – car salespeople and advertisers – trying to convince people to make the second biggest purchase decision of their lives, writes Taryn Atkinson. Competitive and cluttered, the Australian automotive industry is hurtling towards a decade of massive disruption. Ready or not, every player will have to…