Founder & Executive Producer
Meet Mads. She’s the backbone of the business. She believes that everything a business does is an experience, and those experiences should be remarkable. It’s the reason she co-founded Neonormal with Tyson.
She’s not just an Executive Producer, though. If we had to describe her in two words, we’d say pioneering and unwavering. Having studied communications and floristry, and with a fascination for the art and science of being human, she delights in creating the best environment for things to grow – opportunities, businesses and people alike.