Founder & Executive Producer
Meet Mads. She’s our business backbone. She fervently believes that everything a business does is an experience, and those experiences should be remarkable. It’s the reason she co-founded Neonormal with Tyson.
She’s also more than our Executive Producer. If we had to describe her in two words, we’d say pioneering and unwavering. Having studied communications and floristry and, fascinated by the art and science of humans, she delights in creating the best environment for things to grow – opportunities, businesses and people alike.