Does it get much better than Australia’s best artisan gelato, delivered direct to your doorstep? We don’t think it does, and nor do Deliveroo.

To get people excited about their exclusive partnership with Messina, Deliveroo briefed Neonormal to create an interactive pop-up solution that was Instagrammable, driving brand awareness and engagement.

Neonormal developed the #InfinityField – an interactive mirror installation that featured hundreds of ‘Messina milk’ bottles and views that went on forever.

The results spoke for themselves, with queues stretching around the block and all the Messina milk samples devoured by the end of the day!

What we did

  • Product Launch
  • Live Experience
  • Digital + Social Engagement
  • Design and Build
  • Queue Engagement