L’Oreal Paris

Style. Clothes. Beauty. Designers. Models. Celebrities. Champagne. Drama. All the elements that make up a successful fashion festival. But where is the ROI?

Collaborating with one of the world’s most iconic brands over the final four years of their sponsorship of the Melbourne Fashion Festival, Neonormal dove deep into the festival experience, uncovered previously hidden opportunities. We then wove them into an amplification plan that was anchored in the core belief that any successful partnership must be a win-win-win for the brand, the property and most importantly, the consumer.

What we did

  • Partnership Leverage
  • Activation Strategy
  • Consumer Engagement & Trial
  • Popup Retail Design
  • Media Launch & Management
  • VIP Events
  • Runway Styling & Logistics
  • Show & Talent Management
  • Festival Activation