M/FW for City of Melbourne

Winning a competitive tender process for the second year running, Neonormal consulted to the City of Melbourne on the creative & strategic positioning of Melbourne Fashion Week’s (M/FW) 2017 Town Hall Hub, including its first-ever M/FW Forecourt.

Neonormal enthusiastically took on the task of designing this major Melbourne festival – bringing the M/FW vision of ‘Romance vs. Technology’ to life at scale and creating a meaningful experience for an audience of fashion & design aficionados.

What we did

  • Festival Design
  • Strategic & Creative Consultation
  • Event Management
  • Sponsorship Amplification
  • Environment Design
  • Live Experience