MRC Bondi Sands Pool Party

When Melbourne Racing Club (MRC) approached us to help them bring to life the idea of ‘Summer-cool with a racing twist’, we jumped at the chance.

The result? The striking Bondi Sands Pool Party became one of the hottest destinations of Melbourne’s summer.

Working closely with MRC, Bondi Sands, and beverage partner Moët, Neonormal designed, built and managed the luxe experience.

Eminently Instagrammable, the experience became the talk of the town on social and mainstream media and reinforced the idea that the MRC is definitely ‘Just Not Racing.’


What we did

  • Product Launch
  • Live Experience
  • Digital + Social Engagement
  • Design and Build
  • Queue Engagement