Melbourne Racing Club

After successfully revolutionising Fashions on the Field in 2016, Neonormal partnered with MRC once again to make the 2017 Westfield Style Stakes even bigger and better.

Racegoers experienced a personalised shoot, professional makeup & hair styling, and an edit suite experience — all of which resulted in a 100% increase in year-on- year engagement figures.

Amplified by an integrated social and digital campaign, the experience over-delivered on targets and set a new benchmark of success for MRC.

What we did

  • Sponsorship Amplification
  • Consumer Journey Design
  • Digital + Social Engagement
  • Environment Design
  • Live Experience