Peugeot 5008 Vehicle Launch

When you’ve got a truly impressive new vehicle to shout about, you need an equally impressive a launch to get jaded media excited, and leave a long-lasting impression.

That was the challenge presented to us by PEUGEOT when asked to create a brand experience for a critical media audience. From the initial vehicle briefing and drive experience, all the way through to logistics, content design and hospitality — every touchpoint was an opportunity to create an experience that reflected the brand and its exciting new story.

And what better place to explore the capabilities of the all-new PEUGEOT 5008  than the magnificent Blue Mountains?

We don’t think there’s one either.

What we did

  • Product Launch
  • Customer Experience
  • Event Management & Logistics
  • Media & Dealer Engagement
  • Strategy