Peugeot at Sunset Cinema

Having secured a Sunset Cinema partnership, Peugeot-Citroën approached us to help activate their sponsorship, bring their brands and vehicle range to life and increase test-drive enquiry to dealerships.

We felt it was essential to give cinema-goers a reason to engage.

That’s why,  in addition to onsite branding, vehicle displays and a VIP lawn lounge experience, we created a competition that used vehicle icons to celebrate a shared love of film and brought each of the brands to life in a simple, relevant and enticing way.

Check out the video and test your film knowledge

 

What we did

  • Sponsorship Amplification
  • Digital + Social Engagement
  • Animation
  • Video
  • Strategy