Tag / Experiential
Marketers often believe brand experience or experiential marketing can’t be measured. And we all know that in today’s data-driven marketing environment, it’s almost impossible to mobilise budget for activity without having tangible…
Good experiential marketing will give your brand an unfair advantage, writes Madeleine Preece, so what are you waiting for?
Brand experience agency Neonormal has delivered a new campaign for French car brand Renault at the 2017 Formula One Australian Grand Prix.