The KFC Big Bash League offers non-stop entertainment from start to finish, with something to keep the whole family entertained. It’s the best of cricket, smashed up, repackaged and delivered in a quick and explosive 3 hour block.
Despite offering crowds the great music, phenomenal fireworks and of course the best Australian Cricket talent all in one place, the Big Bash finals series competes with crowds flocking to the Australian Open during late January.
With some of the biggest matches on the calendar taking place in Melbourne, Cricket Australia needed to drive match attendance to the finals and get fans back to the MCG. We were tasked with creating a local marketing campaign that brought hype and awareness to matches in Melbourne once the Finals schedule was confirmed.