To mark the special moment their customers purchase a new property, Caydon wanted to take their Settlement events from stuffy affairs to being memorable brand experiences.
That’s where we stepped in.
Curating culture and setting the tone at Caydon’s Settlement Events
Caydon \ Settlement Events
Challenge
Approach
Whether you’re a seasoned investor or a first home buyer, the moment you sign on the line for your new property is a big deal. The occasion should be marked in style.
Our vision was to make this moment more than an exchange of information. The series of events we produced for Caydon — whether it was recreating ‘Old Hollywood’, or making a neighbourhood block party — was focused around kickstarting a community. The relaxed vibe, top-notch catering and live entertainment — as well as the journey and flow of each space —encouraged guests to meet, interact and connect with each other, setting the cultural tone of the development and immersing new owners in the brand’s story.
“It was a real pleasure working with the Neonormal team on our Settlement events. The entertainment, theming and venue management was fantastic. They were great at workshopping ideas and problem solving with us along the way and delivering to a high standard. They demonstrated close attention to detail and open communication at all stages of the project.”
MARYAM MINAI
CAYDON
What we did
- Strategy
- Live Experience
- Customer Journey
- Event Programming
- Design + Build
- Styling
