News + Views

Get an inside look at our process, how we think and what's inspiring us at the moment.

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  • Communicating Nissan's brand values
    Neonormal

    Solving Business Problems — the Future of Agencies

    Now more than ever, agencies need to start addressing clients’ business problems, not just creative briefs. Traditional agencies are set up to market to consumers — plain and simple. They always have.…
  • NN and Pico+
    Neonormal

    Neonormal + Pico

    A New Alliance. In August 2019, Neonormal announced a newly established strategic alliance with global brand experience agency Pico. The partnership will see both agencies working together globally as united, yet independent…

  • In the CaNNes — 2019 Review

    In the CaNNes — Our Top Picks for 2019

    Another year, another flood of creativity, smart thinking and amazing experiences coming out of the 2019 Cannes Festival of Creativity. At Neonormal, we really get into the Cannes Lions. Every year we…

  • Your employees are your brand ambassadors
    Neonormal

    Better Business (and Bottom Lines) through Brand Experience

    In a softening economy, a business-wide approach to brand experience can deliver on your bottom line, writes Madeleine Preece. In a world where brand loyalty and differentiation is hard to gain and…
  • Neonormal

    The Power of Collaboration

    By partnering with experts and creating solutions that draw from different disciplines, the power of collaboration enables us to deliver holistic, all-encompassing and effective brand experiences for our clients.

  • Neonormal

    The Value of Prototyping

    Whether constructing a 1:1 test build or making something out of blue-tac and boxboard, mocking-up ideas in a physical way integral to the creative process.

  • Untold Melbourne \ 2018 Australian Event Awards Finalist
    Neonormal

    Neonormal wins big in Spring

    Well, September was an exciting month for the Neonormal crew. On top of delivering a host of immersive brand experiences with our friends at Tennis Australia, Alibaba and Infiniti, we also scored a…

  • Premier’s Design Awards \ Quinn Chow on Service Design

    Earlier this week, Neonormal was pleased to accept the Premier’s Design Awards in the ‘Best Service Design’ category for our Karitane Concept Store. In the video above, Jury Panelist Quinn Chow explains…

  • The Trash Isles – Identity \ 2018 Cannes Picks

    In a sea of causes and problems, it’s tough to make one issue stand out? And when that issue is a literal island of garbage, your audience would all rather turn their…

  • Chobani – Rebrand \ 2018 Cannes Picks

    As competition began flooding supermarket shelves, industry leader Chobani had a decision to make — continue to trade on loyalty from customers doing what it had always done, or mix things up…