News + Views

Get an inside look at our process, how we think and what's inspiring us at the moment.

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  • Untold Melbourne \ 2018 Australian Event Awards Finalist
    Neonormal

    Neonormal wins big in Spring

    Well, September was an exciting month for the Neonormal crew. On top of delivering a host of immersive brand experiences with our friends at Tennis Australia, Alibaba and Infiniti, we also scored a…

  • Premier’s Design Awards \ Quinn Chow on Service Design

    Earlier this week, Neonormal was pleased to accept the Premier’s Design Awards in the ‘Best Service Design’ category for our Karitane Concept Store. In the video above, Jury Panelist Quinn Chow explains…

  • The Trash Isles – Identity \ 2018 Cannes Picks

    In a sea of causes and problems, it’s tough to make one issue stand out? And when that issue is a literal island of garbage, your audience would all rather turn their…

  • Chobani – Rebrand \ 2018 Cannes Picks

    As competition began flooding supermarket shelves, industry leader Chobani had a decision to make — continue to trade on loyalty from customers doing what it had always done, or mix things up…

  • McDonald’s – Follow the Arches \ 2018 Cannes Picks

    Whether you’re lovin’ it, or a h8r — McDonald’s is everywhere. It’s nearly impossible to go for a drive of any length without catching a glimpse of those famous golden arches. But…

  • Untold Melbourne 2018

    9 days. 25 street artists. 3 stories of an abandoned warehouse under Melbourne’s iconic Nylex clock. This is Untold — an immersive pop-up urban art experience, created to raise $1 million for…

  • Adnate & Jess Kali Untold 2018
    Neonormal

    The True Value of Altruism

    With 73% of Australians feeling that advertising can’t be trusted, building a community presence has never been so important. Last year our Client Development Director Karen Monaghan argued that brands and arts…

  • Untold Melbourne – Launch

      9 Days. 25 Artists. A $1 Million fundraising target for The Reach Foundation. Neonormal is proud to present ‘Untold’ – an exciting, immersive urban art experience at Melbourne’s iconic Nylex clock.…

  • Curator Roland Henry and Chris Naish, CEO of The Reach Foundation unveil a first look at 'Untold' for press in Cremorne.

    Untold Melbourne 2018 – First Look

    9 Days. 25 Artists. $1 Million for The Reach Foundation. This is ‘Untold’. This week, press got a first look at Untold Melbourne 2018 – an ambitious project Neonormal is creating for…

  • Gender in Balance
    Neonormal

    The Power in Parity

    With International Women’s History Month behind us, we look at why gender balance in creative leadership continues to be crucial for reaching our audiences. I would have to call myself a feminist. This…