Category / News / Awards / Brand Experience

    Loading posts...
  • Premier’s Design Awards \ Quinn Chow on Service Design

    Earlier this week, Neonormal was pleased to accept the Premier’s Design Awards in the ‘Best Service Design’ category for our Karitane Concept Store. In the video above, Jury Panelist Quinn Chow explains…

  • Adnate & Jess Kali Untold 2018
    Neonormal

    The True Value of Altruism

    With 73% of Australians feeling that advertising can’t be trusted, building a community presence has never been so important. Last year our Client Development Director Karen Monaghan argued that brands and arts…

  • Court-side seating at the Australian Open brought fans even closer to the action
    Neonormal

    Game. Set. Match: Experiences.

    Increasingly, there’s a new approach to watching sports that’s catching the attention of brands and codes alike, and making the experience even more memorable. Whether it’s the roar of the crowd, the…

  • Wickens' new brand identity
    Neonormal

    A Fresh Brand Identity for Wickens

    Inspired by place. Driven by passion. Crafted with precision. Head approximately 260 kilometres west of Melbourne, and at the foot of Mount Sturgeon in the southern tip of the beautiful Great Dividing…

  • 5 Steps to Building a Brand Experience
    Neonormal

    5 Steps to Building a Brand Experience

    A brand experience platform can help to bridge the marketing/HR divide to drive tangible bottom line results, writes Karen Monaghan. With today’s consumers considering the values and cultural attributes of businesses before purchase…

  • Photo by Dawid Małecki on Unsplash
    Neonormal

    Yes, You Can Measure Brand Experience

    Marketers often believe brand experience or experiential marketing can’t be measured. And we all know that in today’s data-driven marketing environment, it’s almost impossible to mobilise budget for activity without having tangible…

  • A panel at Mumbrella360
    Neonormal

    Agencies are Failing to Solve Actual Business Problems? No Kidding!

    In order to fully benefit their clients, agencies need to start solving actual business problems rather than simply doing some “fancy photoshopping”, writes agency director Tyson Carr. At the recent Mumbrella360 conference,…