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Neonormal + Pico

A New Alliance. In August 2019, Neonormal announced a newly established strategic alliance with global brand experience agency Pico. The partnership will see both agencies working together globally as united, yet independent…
In the CaNNes — Our Top Picks for 2019

Another year, another flood of creativity, smart thinking and amazing experiences coming out of the 2019 Cannes Festival of Creativity. At Neonormal, we really get into the Cannes Lions. Every year we…
$Untold Melbourne \ 2018 Australian Event Awards Finalist$

Neonormal wins big in Spring

Well, September was an exciting month for the Neonormal crew. On top of delivering a host of immersive brand experiences with our friends at Tennis Australia, Alibaba and Infiniti, we also scored a…
Premier’s Design Awards \ Quinn Chow on Service Design

Earlier this week, Neonormal was pleased to accept the Premier’s Design Awards in the ‘Best Service Design’ category for our Karitane Concept Store. In the video above, Jury Panelist Quinn Chow explains…
The Trash Isles – Identity \ 2018 Cannes Picks

In a sea of causes and problems, it’s tough to make one issue stand out? And when that issue is a literal island of garbage, your audience would all rather turn their…
Chobani – Rebrand \ 2018 Cannes Picks

As competition began flooding supermarket shelves, industry leader Chobani had a decision to make — continue to trade on loyalty from customers doing what it had always done, or mix things up…
McDonald’s – Follow the Arches \ 2018 Cannes Picks

Whether you’re lovin’ it, or a h8r — McDonald’s is everywhere. It’s nearly impossible to go for a drive of any length without catching a glimpse of those famous golden arches. But…
Untold Melbourne 2018 – First Look

9 Days. 25 Artists. $1 Million for The Reach Foundation. This is ‘Untold’. This week, press got a first look at Untold Melbourne 2018 – an ambitious project Neonormal is creating for…
A Fresh Brand Identity for Wickens

Inspired by place. Driven by passion. Crafted with precision. Head approximately 260 kilometres west of Melbourne, and at the foot of Mount Sturgeon in the southern tip of the beautiful Great Dividing…
Why Car Brands Can’t Advertise Their Way Out of This One

There’s something inherently wrong with the two least-trusted professions – car salespeople and advertisers – trying to convince people to make the second biggest purchase decision of their lives, writes Taryn Atkinson.…