Untold Melbourne \ 2018 Australian Event Awards Finalist

Neonormal wins big in Spring

Well, September was an exciting month for the Neonormal crew. On top of delivering a host of immersive brand experiences with our friends at Tennis Australia, Alibaba and Infiniti, we also scored a win for our work on the Karitane Early Parenting Store!

Early last month, our team took home Best in Category for Service Design at the Premier’s Design Awards. Client Development Director Karen Monaghan, who championed the concept from its inception in 2016, was there to accept the award with Tyson Carr and Dan Pike — who were also instrumental in executing this first-of-its-kind project for Karitane.

We were incredibly honoured to be recognised for our design thinking and brand experience work. But even more meaningfully, we’re glad this game-changing idea is reaching the new parents and young families who really need it, leading to improved well-being, easier access to much-needed healthcare and a positive impact on the community.

While we were still buzzing from the win, we were announced as National Finalists for the 2018 Australian Event Awards! 

Untold Melbourne, our pop-up art exhibition for Caydon and The Reach Foundation, has been shortlisted in the Best Charity Event category. In case you missed it, the ambitious project involved 25 world-renowned street artists transforming an abandoned warehouse under Melbourne’s iconic Nylex Clock into an immersive, three-storey urban art experience. Untold is a bit of a passion project for us, and was designed to raise $1 million for the amazing work that Reach does across the country through the collaboration of an incredible community of artists. So to say that we’re extremely chuffed to receive some industry love for this one would be an understatement.

You can find out more about Karitane, read Karen’s thoughts on arts and brand partnerships, or discover the Untold experience here.

Meanwhile, we’ll be crossing fingers (and everything else) that we take home another win when the winners are announced at the Event Awards Symposium in late November!