Karitane, Australia’s leading Early Parenting Service, asked us to help them create a community space where parents felt comfortable to share their challenges, learn and seek support for their family. But new parents are time poor, and unlikely to go out of their way to try a new service.

The first 1,000 days of a child’s life are important beyond measure, and although around 80% of parents have difficulties adjusting to parenting, only 30% seek help.

So we got creative. We went where our audiences was, and created an ‘Early Parenting Store’ in the Westfield Bondi Junction shopping centre. In a welcoming, family-friendly retail environment, parents were able to consult with expert staff, use clear appointment booking systems and access a wealth of parenting resources.

The Karitane Early Parenting Stores received 500 visits in the first week. And the numbers continue to grow. The Store is being labelled as a ‘game-changer’ in early intervention healthcare by philanthropists, health services and brands alike. That’s a win for Karitane, for Neonormal and for young families across Australia.