News + Views

Get an inside look at our process, how we think and what's inspiring us at the moment.

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  • Wickens' new brand identity
    Neonormal

    A Fresh Brand Identity for Wickens

    Inspired by place. Driven by passion. Crafted with precision. Head approximately 260 kilometres west of Melbourne, and at the foot of Mount Sturgeon in the southern tip of the beautiful Great Dividing…

  • Neonormal

    Why we need Mindfulness in the Workplace

    You’ve just been given a new deadline, or you are busily trying to get your head around constantly evolving technology, consumer demands or more data than you can shake a stick at……

  • Eduardo Kobra paints a series of murals for Rio Olympics, 2016
    Neonormal

    Bringing Brands and Arts Organisations Together

    As the government coffers dry up, arts organisations need to get better at talking to brands, and brands need to wake up to the art opportunity that they’ve been missing out on.…

  • Neonormal

    Why Car Brands Can’t Advertise Their Way Out of This One

    There’s something inherently wrong with the two least-trusted professions – car salespeople and advertisers – trying to convince people to make the second biggest purchase decision of their lives, writes Taryn Atkinson.…

  • Photo by Clem Onojeghuo on Unsplash
    Neonormal

    What The Heck Is Immersive Customer Experience?

    It sounds a little like a Monty Python sketch. “So, apart from the scams… and the rising costs… and only a single category linking creativity and effectiveness… and Publicis withdrawing from entering… and…

  • Photo by Dawid Małecki on Unsplash
    Neonormal

    Yes, You Can Measure Brand Experience

    Marketers often believe brand experience or experiential marketing can’t be measured. And we all know that in today’s data-driven marketing environment, it’s almost impossible to mobilise budget for activity without having tangible…

  • A panel at Mumbrella360
    Neonormal

    Agencies are Failing to Solve Actual Business Problems? No Kidding!

    In order to fully benefit their clients, agencies need to start solving actual business problems rather than simply doing some “fancy photoshopping”, writes agency director Tyson Carr. At the recent Mumbrella360 conference,…

  • Yes We Cannes
    Neonormal

    Yes, We Cannes

    Every year, the Cannes Lions Festival of Creativity sets the marketing and advertising world abuzz, as we get inspired by brilliant thinking, smart executions, and shiny new ideas. 

  • Neonormal

    Insights & Inspiration About the World We Live In. That’s Ampersand Thinking

    In a world where change is the new normal, it’s more important than ever to get a better understanding of the forces shaping our culture, businesses and lives.

  • Neonormal

    Brand Experience Agency Carrspace Rebrands as Neonormal

    The agency, which employs more than 20 staff, has offices in Melbourne and Sydney with a client list including Renault, Infiniti, Bentley, Mecca, Bupa Dental, Coopers, Sapporo, City of Melbourne and Puma among others.