News + Views

Get an inside look at our process, how we think and what's inspiring us at the moment.

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  • The Trash Isles – Identity \ 2018 Cannes Picks

    In a sea of causes and problems, it’s tough to make one issue stand out? And when that issue is a literal island of garbage, your audience would all rather turn their…

  • Chobani – Rebrand \ 2018 Cannes Picks

    As competition began flooding supermarket shelves, industry leader Chobani had a decision to make — continue to trade on loyalty from customers doing what it had always done, or mix things up…

  • McDonald’s – Follow the Arches \ 2018 Cannes Picks

    Whether you’re lovin’ it, or a h8r — McDonald’s is everywhere. It’s nearly impossible to go for a drive of any length without catching a glimpse of those famous golden arches. But…

  • Untold Melbourne 2018

    9 days. 25 street artists. 3 stories of an abandoned warehouse under Melbourne’s iconic Nylex clock. This is Untold — an immersive pop-up urban art experience, created to raise $1 million for…

  • Adnate & Jess Kali Untold 2018
    Neonormal

    The True Value of Altruism

    With 73% of Australians feeling that advertising can’t be trusted, building a community presence has never been so important. Last year our Client Development Director Karen Monaghan argued that brands and arts…

  • Untold Melbourne – Launch

      9 Days. 25 Artists. A $1 Million fundraising target for The Reach Foundation. Neonormal is proud to present ‘Untold’ – an exciting, immersive urban art experience at Melbourne’s iconic Nylex clock.…

  • Curator Roland Henry and Chris Naish, CEO of The Reach Foundation unveil a first look at 'Untold' for press in Cremorne.

    Untold Melbourne 2018 – First Look

    9 Days. 25 Artists. $1 Million for The Reach Foundation. This is ‘Untold’. This week, press got a first look at Untold Melbourne 2018 – an ambitious project Neonormal is creating for…

  • Neonormal

    The Power in Parity

    In celebrating International Women’s Day, we look at why gender balance in creative leadership continues to be crucial for reaching our audiences. I would have to call myself a feminist. This is…

  • Court-side seating at the Australian Open brought fans even closer to the action
    Neonormal

    Game. Set. Match: Experiences.

    Increasingly, there’s a new approach to watching sports that’s catching the attention of brands and codes alike, and making the experience even more memorable. Whether it’s the roar of the crowd, the…

  • Mirry Christmus – Air New Zealand has fun with their authentic tone of voice in a new Christmas campaign
    Neonormal

    12 Creative Connections – Our Christmas Countdown

    How brands can create something truly magical at Christmas (or to be honest, any time of year). As the year draws to a close, and the festive season gets into full swing,…