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  • Untold Melbourne – Launch

      9 Days. 25 Artists. A $1 Million fundraising target for The Reach Foundation. Neonormal is proud to present ‘Untold’ – an exciting, immersive urban art experience at Melbourne’s iconic Nylex clock.…

  • Curator Roland Henry and Chris Naish, CEO of The Reach Foundation unveil a first look at 'Untold' for press in Cremorne.

    Untold Melbourne 2018 – First Look

    9 Days. 25 Artists. $1 Million for The Reach Foundation. This is ‘Untold’. This week, press got a first look at Untold Melbourne 2018 – an ambitious project Neonormal is creating for…

  • Neonormal

    The Power in Parity

    In celebrating International Women’s Day, we look at why gender balance in creative leadership continues to be crucial for reaching our audiences. I would have to call myself a feminist. This is…

  • Court-side seating at the Australian Open brought fans even closer to the action
    Neonormal

    Game. Set. Match: Experiences.

    Increasingly, there’s a new approach to watching sports that’s catching the attention of brands and codes alike, and making the experience even more memorable. Whether it’s the roar of the crowd, the…

  • Mirry Christmus – Air New Zealand has fun with their authentic tone of voice in a new Christmas campaign
    Neonormal

    12 Creative Connections – Our Christmas Countdown

    How brands can create something truly magical at Christmas (or to be honest, any time of year). As the year draws to a close, and the festive season gets into full swing,…

  • Wickens' new brand identity
    Neonormal

    A Fresh Brand Identity for Wickens

    Inspired by place. Driven by passion. Crafted with precision. Head approximately 260 kilometres west of Melbourne, and at the foot of Mount Sturgeon in the southern tip of the beautiful Great Dividing…

  • Take a moment to be mindful
    Neonormal

    Why Today’s Marketers Won’t Survive Without Mindfulness

    Bob Dylan said it best – “…the times, they are a-changin’.” And for marketers, a-changin’ they are – never more so than in this current moment. Stepping into the workplace in the…

  • Eduardo Kobra paints a series of murals for Rio Olympics, 2016
    Neonormal

    Bringing Brands and Arts Organisations Together

    As the government coffers dry up, arts organisations need to get better at talking to brands, and brands need to wake up to the art opportunity that they’ve been missing out on.…

  • Neonormal

    Why Car Brands Can’t Advertise Their Way Out of This One

    There’s something inherently wrong with the two least-trusted professions – car salespeople and advertisers – trying to convince people to make the second biggest purchase decision of their lives, writes Taryn Atkinson.…

  • Photo by Clem Onojeghuo on Unsplash
    Neonormal

    What The Heck Is Immersive Customer Experience?

    It sounds a little like a Monty Python sketch. “So, apart from the scams… and the rising costs… and only a single category linking creativity and effectiveness… and Publicis withdrawing from entering… and…