For 3 years, Neonormal has increased Infiniti’s brand awareness for audiences across Australia. This year, they wanted to capture new customers in an unconventional End of Financial Year campaign to help seal the deal.

For an automaker that loves to defy boundaries and break with convention, we moved the cars out of Dealerships and into the environments where potential owners feel most at home — high-end shopping centres.

Over 8 weeks of brand activations, we took the local area marketing campaign to premium retail environments across 3 states — all in the key demographic zones and primary marketing areas of Infiniti Dealers.

We displayed stunning vehicles, showcased class-leading technology and brought Infiniti’s brand story roaring to life for new audiences on the stand, using VR experiences and in-car demonstrations. We also created captivating digital content to promote the EoFY offer.

The results went beyond expectations. With our in-built measurement system, we tracked audience impressions and positive responses and watched as some visitors walked straight to local dealerships and bought an Infiniti car on the spot.

This campaign model has reinvigorated Infiniti’s dealer networks and boosted brand awareness so successfully that it is now being rolled out for yet another year.