Nissan staff arrived on Day One to find their offices had been transformed overnight. Meeting rooms, communal spaces and throughways at Nissan HQ were transformed into experiential environments — from ‘light touch’ to ‘full immersion’ — where staff could explore and learn about their new manifesto in a self-led discovery.
After an electric Launch session, we unleashed Team Nissan to explore Brand Week through a gamified user journey. We designed amap of the experiences and activities across HQ, which staffed used to hunt around HQ for clues, challenges, sessions and interactions over the week. At every point they engaged with and absorbed their new brand Position, Promise, Personality and Values.
We also converted the potential energy of the DNA into a program of ‘Kinetic Sessions.’ Hosted by Nissan leaders, partners, special guests and a panel of internally selected Brand Champions, these Sessions showed ‘Brand’ in action — from energetic morning work-outs with the Hawthorn Football Club and exclusive Future Product showcases, through to leadership training with Alastair Clarkson, future mobility Q&As and a Wrap Party with the Melbourne Vixens.