Every year, Renault hosts dealers from across Australia for their annual strategy session. The trouble is, the dealers would rather be back in their showroom, selling cars and engaging with new customers.

Additionally, after a challenging business year, and a slew of financial updates and quarterly meetings, dealers were feeling disenfranchised, wary of corporate buzzwords and ‘Death by Powerpoint’.

Renault asked us to reinvent the tired format of previous years, engaging and inspiring this critical audience and leaving them excited for the year ahead.