Going Over and Above for the 
Australian Open

Tennis Australia \ O

Objective

The most incredible service at the Australian Open wasn’t just on court. In 2019, we created the ‘O’ space for Tennis Australia’s guests — an iconic, exclusive luxury dining and lounge experience that served up the premier VVIP hospitality space at the Open.

Experience

From the moment they entered — through a mirrored tunnel of custom lighting arcs, giving the illusion of walking through infinite circles — the iconic feel of the space was set.

O was an exclusive sanctuary, away from the buzz of the festival, providing a premium dining experience day and night during the Open. We created an outdoor terrace with a custom bar and arbour, as well as luxuriously-appointed lounge spaces and private meeting areas inside.

As a multi-purpose suite hosting a wide range of guests, we considered every detail — crafted floral pieces and ceramic service-ware, deep lighting cues and rich soundscapes, bespoke wallpaper and soft velvets — and took the entire ‘O’ experience to new levels.

Results

The result was a stunning private oasis for VVIPs at the Australian Open. Every touchpoint evoked the iconic design and contemporary luxury of the ‘O’ experience — creating beautiful, memorable moments for Tennis Australia’s special guests at the Festival of the Summer.

Photography by Armelle Habib & Leo Farrell

What we did

  • Design + Build
  • Customer Journey
  • Corporate Hospitality
  • Styling