Superbox 22 is the ultimate hospitality suite for VIP guests watching the action and drama on court at the Australian Open.

When Tennis Australia briefed us with the challenge of turning this corporate box into a relaxed, elegant and playful space that feels like a Melbourne café, we jumped at the chance. After all — we’re coffee addicts!

Our first step was creating a brand identity for ‘Superbox 22.’ We designed a fresh colour palette that injected café quirk and vibrancy into the space, and styled it with a laid-back, quintessentially Melbourne vibe. 

VIP guests could indulge in healthy treats or decadent danishes, sip Lavazza’s finest coffee or try a selection of premium beers, wines and cocktails. All while taking in the tennis from most spectacular seats in the house.

Superbox 22 became the premier place for enjoying the Open. Every detail in the space was on point — embroidered aprons for baristas, monogrammed napkins, branded coasters and cups, even a felt ‘café menu’ showing match schedules — creating a true Melbourne café experience in the heights of Rod Laver Arena.