Neonormal designed an experience to celebrate LA without leaving Australia. ‘TransitLAX’ was a unique 3 hour sensory journey that toured around five Australian capital cities. We drew inspiration from the colour, feel, sights, smells and sounds of Los Angeles to experience a day in LA without stepping foot at an airport. On the hour, every hour the environment changed to reflect LA by Day, Dusk and Dark. Music, food, drinks, smells, uniforms, environment graphics, lighting all transformed the experience for guests into an immersive 24 hours in LA.

The launch events provided Virgin Australia the opportunity to showcase their hero route to their valuable trade partners from travel agencies, corporate buyers, procurement groups and government groups. Uptake of the route, traditionally dominated by QANTAS was swift and welcomed by the industry craving an alternative business class provider.