3 themes
A multi-sensory Los Angeles experience in Australia – by Day, Dusk and Dark
Virgin Australia \ Transit LAX

Results
Over 3 hours — LA x Day, Dusk and Dark.
4 cities
Events in Canberra, Sydney, Brisbane + Perth
443
Attendees
The Challenge
Virgin Australia wanted to bring their hero flight to Los Angeles to life, and engage their key industry partners. But they needed to do it in a way that showed the value they place on those relationships.
The Solution
Neonormal designed and produced ‘Transit LAX’ – a unique event that toured around 5 of Australia’s capital cities.
Our team drew inspiration from the colour, feel and soundscape of Los Angeles in all its different moods. We then created immersive screen content, lighting maps and a curated food and beverage menu, to take guests on a multi-sensory journey through the world of LAxDAY, xDUSK and xDARK.
“Neonormal’s professionalism showed through… we’ve received a lot of positive feedback from our guests. Thank you for your commitment to making this a memorable event for us.”
YOKO O’HALLORAN
VIRGIN AUSTRALIA
What we did
- Design
- Branding
- Content & Motion Design
- Product Launch
- Corporate Hospitality
- Customer Journey
- Communication
- Events