Virgin Australia \ Transit LAX
Over 3 hours — LA x Day, Dusk and Dark.
Events in Canberra, Sydney, Brisbane + Perth
Virgin Australia wanted to bring their hero flight to Los Angeles to life, and engage their key industry partners. But they needed to do it in a way that showed the value they place on those relationships.
Neonormal designed and produced ‘Transit LAX’ – a unique event that toured around 5 of Australia’s capital cities.
Our team drew inspiration from the colour, feel and soundscape of Los Angeles in all its different moods. We then created immersive screen content, lighting maps and a curated food and beverage menu, to take guests on a multi-sensory journey through the world of LAxDAY, xDUSK and xDARK.
What we did
- Content & Motion Design
- Product Launch
- Corporate Hospitality
- Customer Journey