A multi-sensory Los Angeles experience in Australia – by Day, Dusk and Dark

Virgin Australia \ Transit LAX


3 themes

Over 3 hours — LA x Day,  Dusk and Dark.

4 cities

Events in Canberra, Sydney, Brisbane + Perth



The Challenge

Virgin Australia wanted to bring their hero flight to Los Angeles to life, and engage their key industry partners. But they needed to do it in a way that showed the value they place on those relationships.

The Solution

Neonormal designed and produced ‘Transit LAX’ – a unique event that toured around 5 of Australia’s capital cities.

Our team drew inspiration from the colour, feel and soundscape of Los Angeles in all its different moods. We then created immersive screen content, lighting maps and a curated food and beverage menu, to take guests on a multi-sensory journey through the world of LAxDAY, xDUSK and xDARK.

Neonormal’s professionalism showed through… we’ve received a lot of positive feedback from our guests. Thank you for your commitment to making this a memorable event for us.”


What we did

  • Design
  • Branding
  • Content & Motion Design
  • Product Launch
  • Corporate Hospitality
  • Customer Journey
  • Communication
  • Events