A multi-sensory Los Angeles experience in Australia – by Day, Dusk and Dark

Virgin Australia \ Transit LAX

Results

3 themes

Over 3 hours — LA x Day,  Dusk and Dark.

4 cities

Events in Canberra, Sydney, Brisbane + Perth

443

Attendees

The Challenge

Virgin Australia wanted to bring their hero flight to Los Angeles to life, and engage their key industry partners. But they needed to do it in a way that showed the value they place on those relationships.

The Solution

Neonormal designed and produced ‘Transit LAX’ – a unique event that toured around 5 of Australia’s capital cities.

Our team drew inspiration from the colour, feel and soundscape of Los Angeles in all its different moods. We then created immersive screen content, lighting maps and a curated food and beverage menu, to take guests on a multi-sensory journey through the world of LAxDAY, xDUSK and xDARK.

“Neonormal’s professionalism showed through… we’ve received a lot of positive feedback from our guests. Thank you for your commitment to making this a memorable event for us.”


YOKO O’HALLORAN
VIRGIN AUSTRALIA

What we did

  • Design
  • Branding
  • Content & Motion Design
  • Product Launch
  • Corporate Hospitality
  • Customer Journey
  • Communication
  • Events