The first 1,000 days of a child’s life are important beyond measure, and although around 80% of parents have difficulties adjusting to parenting, only 30% seek help.

That’s why — as firm believers in the power of action, not just words — Neonormal is so proud to have partnered with Karitane, Australia’s leading Early Parenting Service, to create Australia’s first ever ‘Early Parenting Store’ in Westfield Bondi Junction.

Applying our strategic, creative, sponsorship and production capabilities, we helped Karitane deliver a space in the community for parents to learn, share their challenges and seek the support that’s right for their family.

Philanthropists, health services and brands alike have all labelled the initiative as a game changer in early intervention health care, and parents have voted with their feet – in the first week we were delighted to see 500 families come through the door!


“It was such a thrill to open the doors to the public.
This would not have been possible without the creative and strategic thinking, courage, networks, tenacity and generosity of the Neonormal Directors and their amazing team.



What we did

  • Health Service Redesign
  • Business Model Development
  • Partner Strategy
  • Customer Experience
  • Environment Design & Build