To create a touring event space that brings Bentley’s rich heritage and exciting innovation to life, connecting the iconic luxury brand with a new, younger demographic of potential owners. To boost Bentley’s brand presence in Australia, and drive awareness and interest in new financing offer.

To celebrate Bentley’s rich histories, unparalleled craftsmanship and remarkable racing legacy, Neonormal delved into the past and researched 21 extraordinary Bentley stories.

We built a mobile, modular ‘Gallery of Extraordinary’ — an immersive, multi-sensory library bringing to life the incredible tales and intriguing details of Bentley’s history, while showcasing the stunning vehicles and style of the luxury auto brand. 

The Gallery toured Australia, connecting with younger, aspirational audiences around the nation. The roadshow was a great success, and has since been rolled out across Asia.