Bringing Bentley’s extraordinary stories to life 
with an immersive roadshow exhibition

Bentley \ Gallery of Extraordinary

Objective

To create a touring event space that brings Bentley’s rich heritage and exciting innovation to life, connecting the iconic luxury brand with a new, younger demographic of potential owners. To boost Bentley’s brand presence in Australia, and drive awareness and interest in new financing offer.

Experience

To celebrate Bentley’s rich histories, unparalleled craftsmanship and remarkable racing legacy, Neonormal delved into the past and researched 21 extraordinary Bentley stories.

We built a mobile, modular ‘Gallery of Extraordinary’ — an immersive, multi-sensory library bringing to life the incredible tales and intriguing details of Bentley’s history, while showcasing the stunning vehicles and style of the luxury auto brand. 

The Gallery toured Australia, connecting with younger, aspirational audiences around the nation. The roadshow was a great success, and has since been rolled out across Asia.

Results

“You have been incredibly helpful and attentive to our needs, we appreciate your extra effort and it has been an absolute pleasure working with you.”

 

ANASTASIA KOLPAKOVA,
RETAIL MARKETING MANAGER ASIA PACIFIC
BENTLEY

What we did

  • Strategy
  • Content
  • Design + Build
  • Activations
  • Roadshow
  • Logistics