Connecting with Community,
Brands can build life-long friendships too

Camp Coffs \ Jeep Australia





days off-roading


short + long form
social content pieces


Jeep asked Neonormal to attend the largest off-road Jeep Love’in event on the calendar. Our task was to explore ways for Jeep to better connect with those who love their brand the most and capture content for the club to share with their loyal fanbase.


2021 is the year for nurturing, building and connecting with community – and what a great head start a brand like Jeep has with their die-hard fans.

Our team headed to Coffs Harbour for Jeep Action Mag’s annual 4×4 event, Camp Coffs, to celebrate 80 years of Jeep and capture the essence of the brand, amplify in-person experiences with socially shareable content and celebrate community.

We met owners who had travelled from all over the country to enjoy off-roading, campfires and lots of ‘under the hood’ chat about their much loved Jeep.

Three days of video capture produced rich content for social channels and a long form of the event was shared with event attendees.


Seeing brands and community connect up close and in person shows IRL events have a place at the core of all good brands beating hearts.

What we did

  • Brand Loyalty
  • Community Engagement
  • Reward & Recognition Strategy
  • Social Content Capture
  • Videography Direction