Neonormal was asked to design and market a winter wellness micro-festival for Metung Hot Springs as part of the 2022 East Gippsland Winter Festival. Wellness being a pillar of both Metung Hot Springs and the annual festival, and a growing opportunity in the East Gippsland region, Neonormal created a mini marketing campaign and hero business masterclass event.

Neonormal created a marketing plan for the Winter Wellness Metung Hot Springs event series, covering social media coverage, a radio campaign and local media support leading to successful ticket sales.

Yoga, meditation, nutritious foods and wellness for the little ones filled the events held on the Hilltop Escarpment at Metung Hot Springs – providing not only a taste of what is to come but an exclusive teaser of the hot springs site in development.

A hero event of the series involved a business masterclass, the concept of which was designed by Neonormal and delivered in partnership with the Metung Business and Tourism Association, covering the flourishing industry of wellness. The opportunity posed to the regions businesses created a buzz for the future.

An enticing teaser of what is to come at the soon-to-be launched Metung Hot Springs and a chance for East Gippsland businesses to expand their knowledge on the exciting opportunities that the wellness industry will bring to the region.