BIG4 came to us with the challenge of connecting Wiggles fans with the brand through a fun, sharable activation that grabs attention, captures data and connects with an online audience.
There are many reasons BIG4 is a great fit for fans of the Wiggles… We can even count them on one hand! We only had a 45-minute window to make a connection with busy families as they queue for the live Wiggles show. Even with a BIG incentive, we needed something special to draw them out of the line. We needed a hands-on approach — an integrated campaign that engages BIG4’s key channels and boosts the physical pre-show experience for audiences.