A fresh new look for a well loved golfing institution

Rebrand + Photography / Metung Country Club



new brand identity


invigorating photoshoots


press + earned media launch campaign


Proudly launching the Metung Country Club on the site of the old Kings Cove Golf Course in Metung, East Gippsland. Under the new management of Metung Hot Springs, a new brand identity and suite of photo and marketing collateral assets were produced to highlight this beautifully reimagined and renovated site.


With contemporary day and evening dining options showcasing regional produce, the clubhouse facilities relaunched with a unique aesthetic, pairing the relaxed warmth of the region with high quality luxe furnishings. In keeping with the owners vision of rounding out the region’s wellness offer, new Metung Country Club brand was launched to complement the nearby Metung Hot Springs.


A new lighthouse brand and destination experience to attract visitors from around the world to rejuvenate in the wellness of the East Gippsland region. Marketing collateral was used and promoted by destination marketing organisations and promoted through regional and metropolitan press.

What we did

  • Brand Identity
  • Photography
  • Press & Media Strategy + Outreach
  • Digital Content + Communications
  • Branding