Transformative VIP experience for special guests of the Australian Open

Tennis Australia \ O 2020

O Room 2020


To transform a drab Melbourne Olympic Park function space into a premium entertainment space for VIP guests of the Australian Open.

Accommodating multiple configurations depending on daily guest numbers, the O experience not only had to be beautiful, but it also needed to be highly functional.


Unexpected, Atmospheric, Extraordinary. Challenging the conventions of ‘premium’, we designed a space that was colourful but elegant, simple but layered, sophisticated but playful. Our concept strikes a balance between sophisticated and whimsical, creating an exclusive experience unique to the Australian Open.

The play on modern architecture contrasting with luscious materials and a playful yet refined colour palette imbue a sense of the unexpected. Luscious greens contrasted with delicate sun-faded pastel tones with a pop of summer coral add a layer of playfulness and dimension. Bold graphic lighting features add another element of depth to O’s harmonious style.


Working alongside incredible partners, Neonormal transformed the arena function room into a whole new world. Over 14 live days with 3 exclusive preview events, the space hosted 2,800 guests and was active for over 200 hours.

Feature Lighting: Christopher Boots
Furniture: Dann Event Hire & Harry The Hirer
Florals: Flowers Vasette
Greenery: Botanical Events
Build: Displaywise
Photographer: Leo Farrell
AV: Microhire

What we did

  • Artistic Direction
  • Environment Design
  • Interior Design
  • Customer Journey
  • Furniture Configurations
  • Custom Build
  • Sensory Styling