Capturing the emotion of tennis 
— and scoring brand love for Peugeot

Peugeot \ Tennis Partnership

Results

2 Events

Brisbane + Sydney

320

Leads Delivered

47,195

Social Impressions Achieved

Brief

Peugeot was established as the main auto sponsor for both the 2018 Brisbane and Sydney International Tournaments, and brand recognition was there. But they weren’t getting a whole lot of love from fans on ground.

Our task was to develop a unique brand activation campaign which connected with Peugeot’s passion for tennis, educated event-goers about their unique offer and amplified what fans love about the game — all while building brand credibility and capturing qualified leads.

Strategy

Knowing that tennis, like Peugeot, is a perfect blend of ‘motion and emotion’, we were inspired to create a chronograph experience — bringing the passion, movement, and feeling of the game to life for those who matter most — the fans.

Guests visiting the stand were invited to take a racquet and ball into the Chronograph Booth and perform a motion (hit a backhand return, twirl on the spot, a serve or ball bounce, etc). The motion was then converted into an animated sequence and delivered to guests via text message, with a call to action to get 
social and share their Chronograph online.

Alongside this, the vehicles were displayed 
on stand and accompanied by highly trained Brand Ambassadors, who introduced fans to Peugeot’s SUV range and captured hot leads.

The Chronograph experience was a smash 
in both cities, even hooking in some top tournament players to get in on the action.

What we did

  • Partnership Strategy
  • Digital + Live Experience
  • Design + Build
  • Logistics
  • Brand Ambassadors
  • Influencer Engagement
  • Customer Journey
  • Measurement
  • VIP Corporate Hospitality
  • Fleet Livery