Renault \ F1 Grand Prix

Results

1st

Awarded ‘Global Best Practice’ by Renault Sport

140%

Delivery on lead targets

175%

Increase in leads from previous year

Challenge

Automotive brand Renault wanted to leverage its partnership with Australia’s biggest motorsport event — the Formula 1 Australian Grand Prix — and celebrate 115 years of their racing heritage.

So they engaged Neonormal to create a memorable, holistic brand experience campaign with three core objectives — qualified leads, social engagement and increased brand familiarity and love.

Experience

To soar above the crowds (literally!) at the Grand Prix, we mounted a real F1 car on a vertical racetrack 12 metres up in the air — bringing Renault’s motorsport passion to life, creating a beacon to draw people into the Renault dome and driving organic social shares.

Inside the dome, visitors discovered Renault’s rich racing heritage and motorsport pedigree, with a VR racing experience, an innovative digital timeline, Driver Q&A sessions, a museum-style ‘Passion Wall’, and displays of Renault’s current and historical motorsport vehicles.

What we did

Sponsorship
Strategy
Design + Build
Logistics
Live Experience
Corporate Hospitality
Communications
Digital Content