An awe-inspiring installation soaring above the competition at the Australian Grand Prix

Renault \ F1 Grand Prix



Awarded ‘Global Best Practice’ by Renault Sport


Delivery on lead targets


Increase in leads from previous year


Automotive brand Renault wanted to leverage its partnership with Australia’s biggest motorsport event — the Formula 1 Australian Grand Prix — and celebrate 115 years of their racing heritage.

So they engaged Neonormal to create a memorable, holistic brand experience campaign with three core objectives — qualified leads, social engagement and increased brand familiarity and love.


To soar above the crowds (literally!) at the Grand Prix, we mounted a real F1 car on a vertical racetrack 12 metres up in the air — bringing Renault’s motorsport passion to life, creating a beacon to draw people into the Renault dome and driving organic social shares.

Inside the dome, visitors discovered Renault’s rich racing heritage and motorsport pedigree, with a VR racing experience, an innovative digital timeline, Driver Q&A sessions, a museum-style ‘Passion Wall’, and displays of Renault’s current and historical motorsport vehicles.

What we did

  • Sponsorship
  • Strategy
  • Design + Build
  • Logistics
  • Live Experience
  • Corporate Hospitality
  • Communications
  • Digital Content