Launching a global forum for future business and ideas

The Grid Presents \ Launch + Luncheon


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The Grid teamed up with Neonormal as its founding partner to officially launch the entity of The Grid via a live broadcast + VIP luncheon to kick-start Melbourne’s economic recovery engine.

Our task was to execute a launch strategy for The Grid to engage business leaders, change-makers, local and state government and kick start discourse amongst those invested in Melbourne’s prosperity.


In partnership with The Grid and Nine Network, Neonormal launched The Grid Presents – a livestream Panel Q&A with leading thought leaders exploring Melbourne’s future.

The panel format streamed three thought-leading conversations with topics focused on the future business, innovation and tactical ways to re-energise our city.

The Panel Q&A was followed by The Grid’s Innovation + Influence luncheon which gathered a select group of VIP leaders and emerging game changers across Business, Local and State Government.


The Grid received support, encouragement and backing from public and private investment to deliver on its ambition of making Melbourne and Australia the best place for kick starting innovative economy solutions.

Panel 1 – Building Future Ready Business

– Jac Phillips, CMO, Visa Australia + NZ
– Andrew Davies, B Corp Aus & NZ
– Luke Darcy, Former AFL, Darcy Group


Panel 2 – Why science and environment matter when it comes to attracting the next generation of consumers

– John Chambers, AGL Energy
– Yasmin Poole, Plan International
– Liam Mannix, The Age


Panel 3 – How to win the face to the fourth industrial revolution

– Suzana Bishop, CXO Fed Square
– Kyle Turner, Founder + CEO, Pearlii
– James Thomson, Chanticleer, AFR


What we did

  • Strategy
  • Sponsorship
  • Live experience
  • Corporate Hospitality
  • Communications + PR
  • Digital Content
  • Video Production
  • Video content capture
  • Logistics