The new Nissan Navara N-TREK Warrior is the first vehicle designed, developed and tested in Australia – for Australia.

In a highly competitive segment, this super high grade Warrior needed to be launched to the dealer network with impact.

We were tasked with creating launch events in 5 cities in 7 days, highlighting the new model’s unique features and benefits, while commanding attention from the dealer network. The events needed to be both bold and premium, and demand attention – just like the Warrior.

Captivating and exciting our audience for the arrival of this new product was the ultimate goal. The N-TREK Warrior has been developed with a bold stance and presence and commands attention, but by using creative treatments, AV elements, unique hype reel content and a strong call-to-action we were able to create a ‘wow’ and memorable reveal moment for our audience.

Times that by five, and you have a national product roadshow, and some very excited dealers.