Alibaba \ Platform A
Multi-brand Alibaba Group experience
Stakeholders across the globe
Visitors to Sydney & Melbourne events
Alibaba’s mission is simple, to make it easy to do business anywhere.
Enable the Alibaba team to have informative and influential conversations with the media and small business.
Build an understanding of how Alibaba is the platform that enables Australian brands to sell to the Chinese consumer.
Introducing Platform A, a ‘choose your own adventure’ brand experience. Set up for discovery, immersive experiences and easy conversations as visitors explore the platform and chat with the team, learning about how Alibaba can help their business.
Platform A educated visitors on new retail technology and demonstrated how Alibaba enables businesses to buy, sell and pay globally.
This was the first time Alibaba Group had exhibited with multiple group brands. Neonormal collaborated with teams across the business and external stakeholders to co-design the experience, reinforcing the company vision, strategy and integrity throughout the process.
DIRECTOR GOVERNMENT RELATIONS
What we did
- Brand Strategy
- Brand Identity Design
- Signage Design
- Packaging Design