Louis Vuitton \ Store Launch

Challenge

When Louis Vuitton launched their flagship Melbourne store, Neonormal worked with the French fashion house to host an exclusive dinner perfectly tailored to the luxury brand’s style.

Approach

To elevate the store launch, we explored a visual aesthetic that would capture a timeless sense of style. We wanted to evoke Louis Vuitton’s rich heritage, but serve it up in a fresh, distinctly modern experience.

We began with the centrepiece. Working with LV, we flew vintage, one-of-a-kind luggage pieces in from Paris, and built the story out from there. The evening became an ode to adventure and traveling in classic style.

We crafted the night around these ‘Legendary Trunks’, with perfectly appointed florals, opulent fabrics and deep, lush lighting adding a rich layer to the exclusive dinner. With exquisite catering, concierge service, and personalised gifts, our guests drank in every little detail in a memorable evening that became a love letter to Paris and left with excitement for its new home in Melbourne.

“At Louis Vuitton, we value craftsmanship above all else — and the Neonormal team are craftsmen across every aspect of the experiences they design.”