Category / Thoughts
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![Eduardo Kobra paints a series of murals for Rio Olympics, 2016]()
Bringing Brands and Arts Organisations Together
As the government coffers dry up, arts organisations need to get better at talking to brands, and brands need to wake up to the art opportunity that they’ve been missing out on.…
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Why Car Brands Can’t Advertise Their Way Out of This One
There’s something inherently wrong with the two least-trusted professions – car salespeople and advertisers – trying to convince people to make the second biggest purchase decision of their lives, writes Taryn Atkinson.…
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![Photo by Clem Onojeghuo on Unsplash]()
What The Heck Is Immersive Customer Experience?
It sounds a little like a Monty Python sketch. “So, apart from the scams… and the rising costs… and only a single category linking creativity and effectiveness… and Publicis withdrawing from entering… and…
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![Photo by Dawid Małecki on Unsplash]()
Yes, You Can Measure Brand Experience
Marketers often believe brand experience or experiential marketing can’t be measured. And we all know that in today’s data-driven marketing environment, it’s almost impossible to mobilise budget for activity without having tangible…
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![A panel at Mumbrella360]()
Agencies are Failing to Solve Actual Business Problems? No Kidding!
In order to fully benefit their clients, agencies need to start solving actual business problems rather than simply doing some “fancy photoshopping”, writes agency director Tyson Carr. At the recent Mumbrella360 conference,…
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![Experiential marketing advantage]()
Pull Don’t Push: Don’t Miss out on the Experiential Marketing ‘Unfair Advantage’
Good experiential marketing will give your brand an unfair advantage, writes Madeleine Preece, so what are you waiting for?
