Tag / Measurement
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![Photo by Dawid Małecki on Unsplash]()
Yes, You Can Measure Brand Experience
Marketers often believe brand experience or experiential marketing can’t be measured. And we all know that in today’s data-driven marketing environment, it’s almost impossible to mobilise budget for activity without having tangible…
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![Experiential marketing advantage]()
Pull Don’t Push: Don’t Miss out on the Experiential Marketing ‘Unfair Advantage’
Good experiential marketing will give your brand an unfair advantage, writes Madeleine Preece, so what are you waiting for?
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