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A Fresh Brand Identity for Wickens

Inspired by place. Driven by passion. Crafted with precision. Head approximately 260 kilometres west of Melbourne, and at the foot of Mount Sturgeon in the southern tip of the beautiful Great Dividing…
What The Heck Is Immersive Customer Experience?

It sounds a little like a Monty Python sketch. “So, apart from the scams… and the rising costs… and only a single category linking creativity and effectiveness… and Publicis withdrawing from entering… and…
Yes, You Can Measure Brand Experience

Marketers often believe brand experience or experiential marketing can’t be measured. And we all know that in today’s data-driven marketing environment, it’s almost impossible to mobilise budget for activity without having tangible…
Agencies are Failing to Solve Actual Business Problems? No Kidding!

In order to fully benefit their clients, agencies need to start solving actual business problems rather than simply doing some “fancy photoshopping”, writes agency director Tyson Carr. At the recent Mumbrella360 conference,…
Yes, We Cannes

Every year, the Cannes Lions Festival of Creativity sets the marketing and advertising world abuzz, as we get inspired by brilliant thinking, smart executions, and shiny new ideas.
Insights & Inspiration About the World We Live In. That’s Ampersand Thinking

In a world where change is the new normal, it’s more important than ever to get a better understanding of the forces shaping our culture, businesses and lives.
Brand Experience Agency Carrspace Rebrands as Neonormal

The agency, which employs more than 20 staff, has offices in Melbourne and Sydney with a client list including Renault, Infiniti, Bentley, Mecca, Bupa Dental, Coopers, Sapporo, City of Melbourne and Puma among others.
Pull Don’t Push: Don’t Miss out on the Experiential Marketing ‘Unfair Advantage’

Good experiential marketing will give your brand an unfair advantage, writes Madeleine Preece, so what are you waiting for?
Neonormal & Renault Team Up Again at the Australian F1 Grand Prix

Brand experience agency Neonormal has delivered a new campaign for French car brand Renault at the 2017 Formula One Australian Grand Prix.