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The Value of Prototyping

Whether constructing a 1:1 test build or making something out of blue-tac and boxboard, mocking-up ideas in a physical way integral to the creative process.
Premier’s Design Awards \ Quinn Chow on Service Design

Earlier this week, Neonormal was pleased to accept the Premier’s Design Awards in the ‘Best Service Design’ category for our Karitane Concept Store. In the video above, Jury Panelist Quinn Chow explains…
The True Value of Altruism

With 73% of Australians feeling that advertising can’t be trusted, building a community presence has never been so important. Last year our Client Development Director Karen Monaghan argued that brands and arts…
Game. Set. Match: Experiences.

Increasingly, there’s a new approach to watching sports that’s catching the attention of brands and codes alike, and making the experience even more memorable. Whether it’s the roar of the crowd, the…
A Fresh Brand Identity for Wickens

Inspired by place. Driven by passion. Crafted with precision. Head approximately 260 kilometres west of Melbourne, and at the foot of Mount Sturgeon in the southern tip of the beautiful Great Dividing…
Yes, You Can Measure Brand Experience

Marketers often believe brand experience or experiential marketing can’t be measured. And we all know that in today’s data-driven marketing environment, it’s almost impossible to mobilise budget for activity without having tangible…
Agencies are Failing to Solve Actual Business Problems? No Kidding!

In order to fully benefit their clients, agencies need to start solving actual business problems rather than simply doing some “fancy photoshopping”, writes agency director Tyson Carr. At the recent Mumbrella360 conference,…